If you have a B2B company, I’d like to challenge you to think differently. When we think “business to business,” it’s easy to fall into the trap of thinking about demographic information about the companies you target. They are in Oregon, for example, have annual revenue between $15M and $150M, and have between 50 and […]

How often do you think about cash? If you are like most CEOs and business owners I know, the answer is every day. How often do you think about cash with the intention of doing something about it? Fewer of you will answer “often” to that question. In good times, seeing that generous bank balance […]