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B2B Core Customers Are Individual People

Blogs by Ted Sarvata

If you have a B2B company, I’d like to challenge you to think differently. When we think “business to business,” it’s easy to fall into the trap of thinking about demographic information about the companies you target. They are in Oregon, for example, have annual revenue between $15M and $150M, and have between 50 and […]

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Accidental Cash Management

Blogs by Ted Sarvata

How often do you think about cash? If you are like most CEOs and business owners I know, the answer is every day. How often do you think about cash with the intention of doing something about it? Fewer of you will answer “often” to that question. In good times, seeing that generous bank balance […]

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Give Daily Wins

Blogs by Ted Sarvata

I’ve been noticing that everyone is experiencing more chronic stress right now than they were prior to 2020. Increased stressors could be due to financial insecurity, having kids at home doing remote learning, some or all of the time, having young adult children back in the house, relationship stress that comes from the other person […]

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Be Accountable By Being At Cause

Blogs by Ted Sarvata

Cause and effect sound obvious. There’s a cause, and then there’s an effect. Something happens and that causes something else to happen. But what does that mean for you in your life? Are you at cause in your life or are you at effect? Are you the kind of person that normally thinks, “Well, someone […]

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Strategic Thinking Must Include the Brutal Facts

Blogs by Ted Sarvata

Everyone’s tired of talking about the pandemic, but the fact remains, we’re all still dealing with it. And, there’s a bigger point we have to remain aware of no matter what the external circumstances, so my point here is just as important for you to consider if you feel you are past the Covid crisis […]

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Core Values Can Hurt You

Blogs by Ted Sarvata

If you’re like most growth company executives, you know a lot about core values. You know that core values are discovered, not chosen. You know that core values need to be infused into everything you do, from recruiting and hiring to onboarding, ongoing employee feedback, company newsletters and even awards. As a refresher, there are […]

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