Dayna brings a unique blend of business development, marketing, and special event management to her role through 20 years of experience in Nonprofit, Staffing and Entertainment industries. With knowledge of the inner workings of the organization, she manages the day-to-day administrative operations driving accountability and best practices to meet the goals and vision of the company.
She oversees sales and marketing to ensure priorities are being met, manages affiliate relationships so they are mutually beneficial and leads the planning and execution of all the growth workshops delivered throughout North America resulting in increased company awareness and market share. Dayna brings strategic ideas for internal activities that build and maintain operational efficiency and effectiveness.
Extremely effective in sourcing, building and maintaining client relationships led to increased net profit by over 40% in her first management role, helped develop a national award-winning nonprofit program for veteran and military spouse entrepreneurs and secured vital revenue streams with a 95% repeat and increased gift rate.
A native Californian and LEAD San Diego graduate, Dayna attended San Diego State University where she majored in Journalism and participated in the University of San Diego Emerging Nonprofit Accelerator Program and Nonprofit Academy.