Her desire to create and work with people has driven her career path and brings a unique blend of marketing, sales and event management to her role through 20 years of experience in Nonprofit, Staffing and Entertainment industries.
She manages marketing and communication to ensure effective, engaging messaging and cohesively designed collateral aligns with the Assured Strategy brand. She also leads the planning and execution of all our workshops throughout North America resulting in increased company awareness and market share.
Extremely effective in sourcing, networking, building and maintaining client relationships led to increased net profit by over 40% in her first management role, building a national award-winning program for military entrepreneurs and securing vital revenue streams with a 95% repeat and increased gift rate.
A native Californian and LEAD San Diego graduate, Dayna attended San Diego State University where she majored in Journalism and participated in the University of San Diego Emerging Nonprofit Accelerator Program and Nonprofit Academy.