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Recruiting is Marketing

  • Posted in People by Assured Strategy

If you’re not treating recruiting as one of the top priorities of your business, you’re probably missing out on a massive opportunity to upgrade your team. Most  businesses...

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Patterns In the Workplace: How attachment style impacts our work relationships

  • Posted in People by Assured Strategy

Research estimates that about 95% of our brain activity is unconscious. This includes habits, patterns, automatic body function, creativity, emotions, personality, beliefs and values, cognitive biases, and long-term...

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The Impact of Great Leadership on Employee Retention

We have all heard the popular saying “People leave managers, not companies… in the end, turnover is mostly a manager issue.” According to Gallup’s State of the American...

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How to Get the Most Out of Your BHAG

For the purpose of this article, I’m assuming you already have a BHAG®, a 10-30 year goal. For review, BHAG (Big Hairy Audacious Goal) is a term coined...

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The Importance of a Delegation Mindset

Often when we think about delegation, we think about technical aspects, like how to communicate clearly what’s expected, or when and how to follow-up, or a myriad of...

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B2B Core Customers Are Individual People

If you have a B2B company, I’d like to challenge you to think differently. When we think “business to business,” it’s easy to fall into the trap of...

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